Overraskende skifte i den nordiske chipbranche
Norske Alf-Egil Bogen, der er 'co-inventor' af Atmels AVR microcontroller-arkitektur, skifter nu fra en topposition i Atmel til en rolle som øverste marketingsanvarlige for fremadstormende Energy Micro (in english).
Energy Micro announces the appointment of Alf-Egil Bogen as Chief Marketing Officer. Bogen, one of the inventors of the successful AVR microcontroller, has been in the microcontroller industry for over 20 years and most recently served as VP of Marketing and CMO with Atmel Corporation where he was based in San Jose, CA, for the last 4 years.
Commenting on the appointment, Bogen says
- I have a strong passion for microcontrollers and radios. After helping to make AVR a very successful business for Atmel I wanted to work more with the ARM cores, which are the industry standard for 32 bit embedded microcontrollers.
- As an engineer myself I also want to do things that support other engineers to help them be successful. With Energy Micro’s extreme low power EFM32 Cortex-M devices and forthcoming ARM radio transceivers I saw an opportunity to use all my experience to ensure the company becomes truly customer oriented in providing the products, tools, training and support that developers both need and deserve.
- Simplicity Studio suite is one of the most flexible and user friendly tools I have seen for embedded design. Our goal is to make it really easy for developers to take advantage of the advanced low energy technology that Energy Micro offers.
Geir Førre, CEO of Energy Micro, comments:
- We are very happy to have Alf as part of the team! His knowledge and experience will further enhance Energy Micro’s status as the most innovative and progressive company in extremely low energy microcontrollers and radios.
